主题：《需求挖掘方法论：价值主张案例讲解》
嘉宾：商婷（16年用户研究经验，先后供职于美国雅虎、腾讯、豆瓣、瓜子二手车）
价值主张研究方法是一套挖掘用户潜在需求，这套方法从记录用户的生活点滴，挖掘用户痛点，分析基于用户的生活以及痛点之后，用户希望获得利益是什么。在这个基础上，讨论解决方案。掌握这套研究方法之后，会更容易创新的提出解决方案。
（仅供内部学习，切勿外传）
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