Z世代新母婴人群消费洞察2023

图片来源@视觉中国

文｜易观

2022年我国出生人口数量为956万人，同比下跌10%。受育龄人数减少、生育观念变化、婚育年龄推迟等多重因素影响，我国出生人口数量持续下滑。但与此同时，由于母婴人群消费水平的持续提升，以及精细化喂养逐渐成为育儿主流方式，母婴市场产业规模持续上升。数据显示，我国养育成本投入位列全球前列，中国母婴市场仍具有较大发展潜力。

此外，伴随代际更替，90后、Z世代这一母婴消费新势力的崛起，造成了消费取向的变迁以及消费关注点的转移，并且新生代父母越来越注重亲子关系的提升和高质量的育儿陪伴。易观分析认为，Z世代母婴新人群正在积极探索更新鲜、更前沿的育儿方式，而满足Z世代新妈消费取向，将能更好把握母婴新消费的突围机会，而时下风靡的新兴场景将成为母婴各品类消费品的最佳营销切入口。

Z世代新母婴人群消费洞察2023

更多精彩内容，关注钛媒体微信号（ID：taimeiti），或者下载钛媒体App

tornado crypto mixer Discover the power of privacy with TornadoCash! Learn how this decentralized mixer ensures your transactions remain confidential.

ดูบอลสด Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.

ดูบอลสด Pretty! This has been a really wonderful post. Many thanks for providing these details.

ดูบอลสด Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.

Obrazy Sztuka Nowoczesna Thank you for this wonderful contribution to the topic. Your ability to explain complex ideas simply is admirable.

ufabet Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.

ufabet You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!