1月16日，总部位于德国柏林的 P2C（Product-to-Consumer）服务平台 Productsup 宣布与欧莱雅集团旗下的欧莱雅澳大利亚及新西兰公司（L’Oréal ANZ）达成合作，帮助欧莱雅向消费者提供丰富、相关和准确的产品信息以提高其运营能力。
此外，Productsup 表示，该举措将使欧莱雅澳大利亚及新西兰公司得以通过比以往更多的渠道接触更多的消费者，从而加速该公司进军亚太市场的进程。
P2C 指产品从生产企业直接送至消费者手中，中间无任何交易环节，是继 B2B、B2C、C2C之后的又一个电子商务新概念。通过 Productsup 的 P2C 平台，商家能够查看并管理自己在全球各个地区所有渠道售卖的商品信息、所有供应商信息及各个售卖渠道里的买家流量等。
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