4月26日，德国运动品牌PUMA（彪马）发布了2023财年第一季度的主要财务数据：销售额同比增长14.4%至 21.88 亿欧元，其中亚太地区受益于大中华区的复苏，实现了逾27%的增长。受高库存水平以及成本增加的影响，PUMA盈利能力承压：EBIT（息税前利润）和净利润分别下降了10.5%和3.4%。
PUMA首席执行官Arne Freundt表示：“我们第一季度的增长证明了我们在2023年有一个强劲的开端。根据我们成为零售商最佳合作伙伴的战略，我们在充满挑战的环境中实现了批发业务的增长，”
“我们受益于我们的市场多元化业务，其他地区的强劲增长抵消了北美的下降。目前我们北美市场的发展证实了我们新战略的重要性和必要性，即发展更多理想的分销渠道，遏制北美 …
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