据悉，美国互联网清洁护发品牌 Ceremonia 已经完成了由美国私募基金 Sandbridge Capital领投的1000万美元融资，现有投资者Silas Capital和Female Founders Fund也参与了本轮融资。Ceremonia将利用这笔资金向在美国各地的丝芙兰门店扩张，并计划今年夏天在纽约开设旗舰店。
以拉丁美洲传统护发配方为基础的美国互联网清洁护发品牌 Ceremonia 推出于2020年10月，品牌创始人 Babba C. Rivera 在调研中发现，西班牙裔美国人在护发产品上的支出比非西班牙裔美国人多46％，并且是该国最年轻的族群之一，购买力稳步上升。从中她看到了拉美护发产品的市场机遇。Ceremonia 的首发产品是一款 Aceite de Moska 精油，融合了传统的拉丁护发方法，采 …
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