2023年3月27日 – 2023年4月28日，华丽志【运动户外品牌榜】共收录到66条运动户外品牌在中国市场的营销动态，包含企业财报、联名合作、战略合作、线下渠道拓展、快闪动态、线下活动、赞助活动、任命代言人等。
其中以下三个突出趋势值得关注：
运动户外品牌展开了积极的联名合作，其合作对象包含中国登山队、快消品牌可口可口、咖啡品牌 Seesaw 、蛋糕品牌派悦坊等；
运动户外品牌在中国开出面积更大、规格更高、品类更全的门店。报告期内，儿童运动品牌 moodytiger 线下门店拓展最为积极；
运动户外品牌线下营销活动频繁，且向中国各地城市延伸。
经“华丽评委会”甄选，以下三家品牌的营销案例入选本期【运动户外品牌榜】Top 案例榜单 …
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