adidas 早先正式公开了 2023 年第一季度财报，与 Kanye West 和 YEEZY 停止合作的影响依旧巨大，相较 2022 年同一时期，亏损达到 €4 亿欧元。
当然若是纯粹以成本来看，adidas 依旧是盈利的，执行长 Bjørn Gulden 宣称 2023 年第一季度比预期中表现还好，尽管营业利润仅有 €6,000 万欧元。事实上业绩的下降本就是 YEEZY 分手必须经历的阵痛期，对 adidas 来说，真正的挑战依旧是如何处理 YEEZY 产品的巨大库存。
假若 adidas 最终决定舍弃这些库存，公司预计将损失高达 €12 亿欧元的营收，有兴趣的读者不妨持续关注。
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经典 流行 从来都不冲突
在这里，听见你曾经的故事
新浪微博：主播小D
小红书：小D就是我
抖音号：52915017
