意大利高端小众香水品牌 Xerjoff 正以强劲的势头快速成长。
目前，品牌在全球范围内开设了多家专营店，其出口业务占据了97%的份额。2022年，Xerjoff 的营业额达3900万欧元，较2021年的2800万欧元增长72%，EBITDA为1000万欧元，占总销售额25.6%。 在业绩呈现良好上涨的趋势下，品牌计划推动2023年的销售额突破5000万欧元。
Xerjoff 的首席执行官兼创始人 Sergio Momo 表示，“如今，小众香水市场正以惊人的速度发展壮大，而我们的品牌赶上了这股浪潮。 Xerjoff 成立时，业内的小众香水品牌大约只有5家，而现在这一数字已经超过了300。我们认为，‘小众’一词在今天已经不适于单纯用来描述商业活动，但它所象征的创新与质量价值却始终如一。 …
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