早先在 Sotheby’s 的春季拍卖会上，一枚 Rolex Daytona「John Player Special」表款成功以 2,238,000 瑞士法郎的价格打破纪录，换算成美金约等于 $2,491,655 元。
「John Player Special」版本代表的是 1970 至 1980 年代，由英国菸草公司 John Player & Sons 所赞助的 Team Lotus Formula 1 车队，其独特的黑金外型令人联想到 John Player & Sons 的特殊香烟包装。
此款 Daytona 型号为 ref. 6241，Rolex 一共仅生产了 3,000 枚，其中只有 300 枚为黄金材质表壳，而这 300 枚之中又只有极少数是「John Player Special」版本。
据悉拍卖当日，有 7 名竞标者相互竞争，经过了长达 8 分钟的竞标才终于落槌。而 2,238,000 瑞士法郎的价格除了是历史最高价的「John Player Special」版本，也成为有史以来第 5 高价的手动上炼 Rolex Daytona 表款。
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