动点科技获悉，5月24日，知乎宣布了截至2023年3月31日未经审计的季度财报业绩。财务层面，知乎第一季度总收入为9.94亿元，同比增长33.8%；净亏损同比大幅收窄70.9%；毛利率从去年同期的45.1%提升至51.5%；以上营收增长和减亏幅度均超出市场预期。此外，知乎自IPO以来经营现金流首次转正达到5990万元。运营层面，知乎第一季度月平均订阅会员达到1490万，同比增长116%；月平均活跃用户 (MAUs) 达到1.02亿，其中3月活跃用户数超过1.1亿。
第一季度，知乎各项业务持续发展，双曲线增长模式进一步稳固。其中付费会员收入达到4.55亿元，实现105.2%的同比大幅增长。营销服务收入为3.92亿元。职业教育收入破亿达到1.07亿元，同比增长170.6%。在此基础上，知乎的收入结构也愈加多元。付费会员、教育等组成的C端收入占比首次过半，达到56.5%。
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