今日，中国最大的运动鞋服零售商滔搏（HK:06110）滔搏宣布品牌升级，启用全新品牌视觉标识，这也是滔搏成立以来的首次品牌焕新。
全新品牌视觉标识主题色彩为“活力黄”，以其英文名称“TOPSPORTS”的首字母“T”为LOGO图形的核心设计元素，由简洁、现代的多边形结构组成，呈现极具冲击力的上扬姿态。
伴随此次品牌升级，滔搏正式宣布与国际高性能鞋服品牌HOKA ONE ONE在重点城市建立零售运营合作，共同打造多元的跑者社群体验。同时，全球高海拔登山领导品牌KAILAS凯乐石也成为滔搏的合作伙伴，双方将在门店经营、消费者运营等方面开展合作。
此外，滔搏完成了对专业滑雪装备零售商冷山的投资，二者将合力发掘冰雪运动领域的发展潜力，并在 …
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