据悉，法国奢侈品巨头 LVMH 旗下高端美妆品牌娇兰（Guerlain）将于6月15日推出首个头皮与头发护理系列（Abeille Royale Scalp and Hair Collection），继续进军这一“预计将显著增长”的高端美容细分市场。
官网显示，此前娇兰的护发类别曾推出一款 Abeille Royale 系列护发精油（下图），每瓶50毫升，售价140欧元，目前仍于官网在售。
根据 Statista 的数据，高端美容市场预计在2023年至2028年间以年均3.56%的幅度增长，最终将达到828.7亿欧元的市场规模。而高端护发是其中最热门的类别之一，根据 Circana 的数据，2023年第一季度高端护发产品同比增长11%。
新系列是现有 Abeille Royale 护肤系列的一个分支，该系列的核心成分是产自法 …
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