adidas 正式发布 Real Madrid 2023/24 赛季主场球衣，致敬球队 121 年来联结球迷与球员的极简配色与简约美学。纯白球衣如今已然是马德里主义的象征，纯白色及其设计美学总能在一瞬间激起世界各地马德里球迷心中的自豪与归属感。主场球衣的设计以拼色为主，简约优雅，以富有层次感的黑金 V 领作为点缀，侧面还饰有醒目的竖向黑色条纹。新赛季球衣上还出现了此前未曾有过的新元素，即衣领上点缀的标志性俱乐部口号「¡Hala Madrid!」。皇马新赛季球员版球衣搭载 HEAT.RDY 御热科技，旨在促进空气流通，助球员保持舒爽体感。球迷版则搭载 AEROREADY 技术，通过吸湿排汗的面料为驰骋绿茵的球迷带来干爽体验。
为进一步庆祝新球衣的发布，并彰显球衣所带来的凝聚力，在此次球衣发售的同时，adidas 还晒出一张特殊的「全家福」。照片中皇马男子与女子足球队成员、皇马女子篮球队成员、皇马青训营成员代表、LaLiga Genuine 联赛旗下 Genuine 球队的部分成员汇聚一堂。主场球衣将在俱乐部的美国行，即季前巡回赛期间首次亮相绿茵场。新款球衣将自即日起登陆皇马门店、adidas 指定零售店和 adidas 官网皇马主题页面。
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