今年1月，由美国明星化妆师Mario Dedivanovic创立的美妆品牌Makeup by Mario获得来自私募股权公司 Provenance 和 Silas Capital 的4000万美元投资，以促进公司的全球扩张计划。这笔交易使Makeup by Mario的价值超过2亿美元。
高估值的背后源自于Makeup by Mario的高增长：创立于疫情背景下的2020年，Makeup by Mario以每年翻一番的速度增长，预计2023年的收入将达1亿美元。
值得一提的是，这是Makeup by Mario第一次接受外部资本投资，在此之前品牌一直是自筹资金，连创始人Mario Dedivanovic都惊叹“这真是奇迹。”
本文将从创始人、营销和渠道等层面剖析高增长的背后关键因素：
金·卡戴珊的御用化妆师，Mario Dedivanovic从化 …
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