新锐家居品牌章回 CHAPTER HOME 日前于上海长宁来福士迎来全国首家线下店的启幕，门店以「创造连接的城市客厅」为概念，开业当天门店上空升起的由六百个气球组成的大型装置，则令一切关于家的想象于天际自由翱翔。该门店前身为 1881 年创办的上海圣玛利亚女中（St. Mary’s Hall）。
店铺通过庭院游览的沉浸互动形式，创作出以多个生活篇章为主题的体验空间。整个设计在城市绿洲（Urban Oasis）、花园餐厅（CINCIN Garden）、Homie 客厅（Homie Space）、本色之间、疗愈花园（Healing Garden）五大「章回」中，植入包括氛围感微醺、宅家露营观影、与喵同住、家庭图书馆等在内的生活趋势新篇章。在一楼中庭，以绿植为主体的艺术装置打通建筑两层天井，犹如嵌入城市肌理中的垂直森林。
穿过花园进入展厅一层，过厅双穹顶的天花吊顶、老木地板和黑白拼花的地砖，述说着西班牙式建筑优雅、宁静的文化气息。在这里，章回结合最新生活趋势，利用当季新品陈列不同主题场景，启发全新居家灵感。二层家居展览空间呈现了一处调动五感的新型装置式展区，这里也是丹麦进口家居品牌 ferm LIVING 的独立展间，整个区域采用新型材料——杜邦纸与互动显示屏相结合，通过对灯光色温、色调及显示屏画面的互动变化，呈现清晨海边、午间森林、傍晚秋色等沉浸式的自然场景。
除此之外，位于一楼的 CINCIN Garden 用裸露木梁、斑驳墙面、柔和灯光以及现代化的绿植装置，打造出犹如置身森林木屋的地中海餐厅，构成与建筑氛围相得益彰的温馨、自然的就餐体验。
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