Nike 近日正式公布了 2023 财年第 4 季度的财报，当中销售额超出预估，达到 $128 亿美元，相较去年同期成长了 5%，整个 2023 财年的收入则增加了 10%，为 $512 亿美元。
然而销售额的成长，却不意味着净利的增加。本季度的净利仅有 $10 亿美元，与同期相比下降了 28%，全年同样下滑 16%，净利总共 $51 亿美元。
更广泛来看，Nike 在这个财年增长了 5%，Nike Direct $55 亿美元的收入也提高了 15%。但 $67 亿美元的批发收入下降了 2%，这得归咎于货运成本上升和汇差的因素。
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经典 流行 从来都不冲突
在这里，听见你曾经的故事
新浪微博：主播小D
小红书：小D就是我
抖音号：52915017
