专栏作者：余燕，CFA（华丽志创始人）
经常有人问我，时尚领域现在有什么热门的投资方向？
我的回答一贯是这样的：大家最司空见惯的那些东西 ——服装、鞋履，珠宝，美容，永远都存在最多，最可持续的投资机会。
服装鞋履： 放眼当今市场，服装鞋履品牌和产品的供给堪称是极大丰盛，但正如那句俗话所说：女人（男人也越来越如此）衣橱里永远缺少今天出门的那件衣服 —— 每个品牌固有的定位、形象和风格在为它赢得市场一席之地的同时也限制了它的发展边界，随着时间的流逝，曾经伴随品牌成长的一代人渐渐老去，新一代人总会寻找属于自己的新面孔 —— 或者是拔地而起的新品牌，或者是被重新诠释和发现的老品牌。
与此同时，生活方式的转变则 …
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