国际咨询公司 Accenture（埃森哲）发布《Understanding consumer resilience 理解消费者弹性》报告称：一些消费者的消费行为具有弹性，能够用自己的方式适应不确定的生活。
这份报告针对16个国家/地区的10,000多名消费者展开调查，有85%的消费者表示正在生活在不确定之中。尽管面临持续的经济压力，许多消费者正表现出极强的抗压能力，多样化的抗压方式也体现了人们丰富的价值观和背后复杂环境造成的影响，塑造他们的生活和决策，这种复杂性对企业来说至关重要。
这些消费者对于未来形势并不乐观，56%的人认为未来几年将十分艰难，68%的人表示会对目前做出的决定更加谨慎。不过，44%的人也表示，近年来的挑战给他们带来了机遇，61%的 …
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