LVMH 集团旗下的意大利珠宝世家 BVLGARI 与 Honor Of Kings（王者荣耀）双方将珠宝美学与数字技术的结合，以 BVLGARI 的 B.ZERO1 系列的设计美学为灵感，携手王者荣耀特别定制旗下英雄角色芈月新的战衣 —— 数字珠宝皮肤「芈月·璀璨新程」。全新数字珠宝皮肤「芈月·璀璨新程」以 B.ZERO1 珠宝的经典设计与标志性 Tubogas 螺旋线条勾勒出芈月的强大态度，钻石、黄金质感的设计元素贯穿始终，从象征女王尊贵身份的华美冠冕与项链，到专为芈月设计的镶钻腰封及披风。
这次合作的发布活动于上海宝格丽酒店内举办，纪录片《璀璨新程 —— 宝格丽 | 王者荣耀开启跨界之旅》揭秘了两大品牌共创数字珠宝皮肤的设计灵感，BVLGARI 创意总监 Lucia Silvestri 分享此次对共创主题「Embark on a journey of visionary innovation」的解读，此外 BVLGARI 更邀请明星玩家于电竞圈人气主播进行两场游戏对战。
BVLGARI 携手王者荣耀定制的数字珠宝皮肤「芈月·璀璨新程」将于 7 月 14 日上线，感兴趣的的玩家不妨留意。
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