小众香氛品牌不断加速在全球关键市场的渗透，而中国市场毫无疑问已成为它们竞相发力的重点。
根据《华丽志》旗下全球首个时尚商业实时动态平台——华丽通收录的数据，透过过去一年（2022年6月~2023年6月的13个月）38个小众香氛品牌在中国市场发生的动态，我们发现：
从城市来看，成都是最受小众香氛品牌青睐的城市（开设新店最多的城市）；上海、北京和深圳三座一线城市仍然是品牌布局的重点城市（门店和快闪店数量均位居前三）；杭州、南京等新一线城市，海口、三亚等滨海城市，也成为品牌的热门选择。
基于“华丽通”的数据，我们独家制作了8张图表，看过去一年小众香氛品牌如何布局和发力中国市场？
图一：新开门店数量城市排名
图二 …
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