随着 K-Pop 持续赢得时尚界的青睐，才与歌手 Dua Lipa 合作推出女装系列的 Versace 今番亦进军该领域，正式宣布人气男团 Stray Kids 成员 Hyunjin（铉辰）出任全球品牌大使。
拥有 7,230 万社交媒体粉丝的 Hyunjin 除了舞艺精湛、饶舌技巧出众、在舞台上光芒四射之外，同时也热爱素描和油画，今日将随同 Stray Kids 登陆巴黎 Lollapalooza 音乐节担任首席表演嘉宾，而后预计将从 11 月的 2023 假日活动开始，以 Versace 旗下首个 K-Pop 艺人大使的身份参加各种活动以及宣传广告的拍摄，或将为品牌带来意想不到的影响力，包括 Gen-Z 客群的开拓。
对此，Versace 创意总监 Donatella Versace 表示：「我很高兴 Hyunjin 加入 Versace 大家庭，我不断地受到世界各地文化的新声音所启发，我认为 Hyunjin 有着巨大的能量和创造力，我很欣赏他的自信和自由表达的态度，他能真正代表 Versace 的精神。」
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