参考资料：Sisley 纽约肉库区全新门店开业，品牌家族继承者谈“奢华美容”定义

With the opening of Maison Sisley in New york city City’s Meatpacking District, the French appeal brand name is doubling down on what it does finest: services and high-end.

The 2,675-square-foot light-filled area, situated on the corner of Hudson and Gansevoort streets, includes the business’s complete lineup of makeup, skin care and hair care items, plus 3 treatment spaces for skin services and a devoted hair location, all embellished with hand-painted wallpaper and site-specific art from the similarity painter Elzbieta Radziwill and multimedias artist Rob Wynne, whose glass text sculpture “Makeup” is awaited the shop’s– you thought it– color cosmetics location.

” We are a household service and we have the liberty to do things that our company believe are connected to the soul of the business and can finest reveal it,” stated president Philippe D’Ornano（希思黎创始人Hubert d’Ornano之子）, who was exploring the maison quickly prior to its main opening in late June. “We have shops around the globe, however this is a various principle. It reveals our enthusiasm for items, for services. Here you can have an encounter with us. Yes, it’s high-end and glamorous, however we likewise desire individuals to feel comfy.”.

That liberty of expression is a winning method for Sisley. The business ranks 34 th in WWD Appeal Inc’s leading 100 listing of worldwide appeal business, with sales of $1.01 billion. D’Ornano anticipates business to be up 20 percent in The United States and Canada, with strength throughout all classifications, especially makeup, which has actually grown by half considering that 2019, he stated.

” There is increasingly more interest in high-end makeup with skin care solutions and intriguing innovations,” stated D’Ornano, keeping in mind Sisley is the top-ranked makeup brand name at Neiman Marcus.

Sisley’s sales in Europe are likewise growing 20 percent, D’Ornano stated, although Asia, in specific China, stays difficult. “It’s been a bit sluggish to reboot,” he stated, including he is anticipating a healing as the nation opens.

However in general, D’Ornano is positive, buoyed by the advancement of the worldwide economy. “There is still a great deal of capacity of advancement in cosmetics,” he stated. “Take a look at the last 40 years– the world has actually gotten richer, not poorer.

” When I began, main Europe was closed. South America was challenging and in Asia, China was closed, Korea was simply opening and you had Japan,” he continued. “The world has actually opened in such a way that is amazing, and with advancement, individuals offer fantastic significance to cosmetics and their look.”

D’Ornano is devoted to keeping Sisley family-owned, keeping in mind, “I generally do not like to utilize the word high-end linked to cosmetics– individuals can see you as a high-end and comprehend it completely. However the fantastic high-end is to be independent,” gesturing around the space as he spoke. “This maison is a reflection of that– the liberty, the possibility.”

The area is likewise a sign of why– although he does not dismiss the possibility of acquisition for additional growth– D’Ornano chooses to breed brand-new brand names internal, similar to the launch of Hair Rituel in 2018, whose development has actually gone beyond expectations. “I do not state that we will never ever purchase, however we like to produce,” he stated.

With its focus on face, body and hair treatments, the maison is likewise planned as an essential differentiator for Sisley in the high-end market. Sixty-minute services are priced at $300, while a 90-minute face treatment with LED is $400; hair services begin at $125 for a blowout and increase to $300 for a bespoke treatment. “The more you go to high-end, the more you require service,” stated D’Ornano. “Coming out of COVID[-19], all of the concerns were around digital– and digital is fantastic. It offers details, it can be useful if you wish to purchase an item. However we yap about the worth of service, and if we wish to continue to establish the cosmetics market worldwide, service is going to be among the crucialaspects.”

丨信息来源：https://wwd.com/beauty-industry-news/beauty-features/how-sisley-redefining-luxury-beauty-1235747290/

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