近期，美国护发品牌 Olaplex 公布了2023年第一季度的主要财务数据：受专业产品和特别零售渠道客户调整库存带来的负面影响，净销售额同比下降38.9%至1.138亿美元。
Olaplex总裁兼首席执行官JuE Wong评论道：“我们第一季度的业绩符合我们的预期，我们推出了具有重大影响的创新产品，并在销售、营销和教育方面进行了重要投资，这些投资有望加强我们的业务，扩大我们在高端护发产品领域的领导地位。虽然我们认识到我们的计划还处于实现预期成果的早期阶段，但我们仍然有信心，我们的差异化竞争优势和优先事项的执行将使Olaplex在未来恢复一致和持续的销售增长，并保持一流的盈利能力。”
Olaplex认为，第一季度的业绩主要受到三个因素的影响 …
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