据彭博社报道，苹果计划提高即将推出的 iPhone 15 Pro 和 Pro Max 机型售价，以期在智能手机销量预计下滑的情况下增加收入。
报道称，苹果今年的目标是生产约 8500 万部 iPhone 15，这与该公司去年向供应商要求的 9000 万部 iPhone 14 的产量相差不远。据“知情人士”称，从本质上讲，苹果希望通过提高更昂贵的 iPhone 型号的价格，在生产类似数量的设备的同时保持高收入（尽管存在持续的通货膨胀和对消费技术的需求下降等因素）。
苹果仍然需要销售其生产的 iPhone 来增加收入，但该公司似乎有信心这不会成为问题。苹果首席执行官蒂姆·库克（Tim Cook）在 2 月份的财报电话会议上表示，价格上涨不会阻止 iPhone 客户购买该公司的旗舰产品，他声称，“我认为人们愿意真正努力购买他们能买得起的同类产品。”
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