彭博社的 Mark Gurman 在最新一期的 Power On 时事通讯中重申了最近有关 iPhone 15 定价的报道。Gurman 表示，iPhone 15 系列的价格都会“小幅”上涨，尤其是 iPhone 15 Pro/Pro Max，它将采用新的钛金属机身设计和升级的相机系统。
Apple Watch 方面，他预计 Series 9 和 Ultra 的芯片规格会有所提高，但今年不会有 SE（因为其似乎以两年为升级周期）。
彭博社上周报道称，苹果预计今年 iPhone 15 的出货量约为 8500 万部，与去年同期的 iPhone 14 大致持平。但苹果预计，由于单价上涨，整体收入将增加。
巴克莱分析师表示，与更便宜的 iPhone 15 和 iPhone 15 Plus 相比，由于产品差异化增加，例如优质钛金属机身和 Max 相机系统中的独特潜望式变焦镜头，iPhone 15 Pro Max 的价格可能上涨多达 200 美元。
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