受创纪录高温的影响，消费者对消暑服装的需求进一步提升，从而带动美国百货公司 Macy’s（梅西百货）、运动户外品牌 Columbia Sportswear（哥伦比亚）等零售商期冀通过扩大“透气”和“降温”面料的使用范围，来推动销售额增长。
包括 VF Corp（威富集团）、Reformation 等规模更大的公司，也在加大对使用天丝（Tencel）面料产品的销售。奥地利面料巨头兰精（Lenzing）称，使用莱赛尔纤维制成的天丝比棉更吸汗。例如，Reformation 于今年6月起销售含有天丝的新裙子、下装和连衣裙，并将天丝为品牌产品的“基础”。
在零售商加大对“凉爽”服饰营销力度的同时，服装生产和销售公司也在更多地使用轻质材料和功能性面料，以及能为穿着者提供“ …
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