今年早些时候，美国品牌发展平台 a.k.a. Brands 公布了截至2022年12月31日的2022财年关键财务数据：全年净销售额同比增长8.8%至6.117 亿美元，净亏损由上一年的600万美元扩大至1.767 亿美元，其中第四季度净销售额同比下降18.3%至1.491亿美元，按固定汇率计算下降了13%。
集团首席执行官Jill Ramsey表示：“我想对我们的品牌和团队在2022年面对外部压力和动态环境时所表现出的坚定不移的奉献精神表示肯定。在整个季度中，我们发现在高度促销的环境下，营销效果有所下降，因此我们做出了与去年相比减少支出的战略决策，以平衡增长和利润。此外，由于我们在下半年积极收紧库存，我们的女性品牌在假日销售高峰期的新款式较少。这些决定，再 …
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