专栏作者：余燕，CFA（华丽志创始人）
在华丽志投资专栏的第二篇，我们曾详细探讨了加拿大运动时尚品牌 lululemon上市前唯一一次股权融资的来龙去脉，从中得到一个感悟，就是投资时尚品牌对时机的把握至关重要，这个“时机”不仅与特定时尚趋势的发展曲线息息相关，也与被投品牌及其创始人的成长轨迹有着内在的深刻联系。
在2005年下半年这个时间点，lululemon 虽然只有6年历史，但已经初步验证了商业模式的可行性，展示了强大的粉丝凝聚力，北美市场的瑜伽时尚风潮正渐入佳境；而 lululemon 的创始人 Chip Wilson 也刚好来到一个转折点，一方面需要外界的资本和管理资源助力企业的规模化发展，一方面希望自己能有更多时间陪伴家人并保障 …
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