英国可持续服装品牌 BAM 宣布开启一项名为 BAM DNA 的供应链追溯服务，以此倡导服装行业的“激进透明”。
BAM 自称是全球首个试验该技术的品牌，这项技术能够“让消费者了解品牌的服装背后的整个过程”。
BAM DNA 由品牌与可持续平台 Green Story 合作，通过5年的共同努力打造，号称打造了“至今为止所有服装品牌中最详细的面向公众的供应链追溯”。
BAM 的可持续团队追溯了品牌供应链中的每一个环节，“让消费者能够探索和了解他们的服装创造过程中的每一步和每一位参与人员，及其潜在影响。”
比如，BAM DNA 让用户了解到服装所用的纱线是如何从一个家庭纱线供应商和土耳其伊兹密尔（Izmir）的针织商变为最终的产品的，同时也详细告知了纺纱 …
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