互联网时代，A/B测试被广泛应用于产品开发和运营中，并成为业务增长与企业决策的一项重要工具。在字节跳动成立之初，今日头条就已经在做策略推荐类的A/B测试，目前已覆盖推荐、广告、搜索、UI、产品功能等多种业务场景，在不同场景下提供实验解决方案。
本次活动主要面向对A/B测试有认知、有需求的企业人群，在12月7日，围绕A/B测试在字节跳动的技术实践和应用展开分享。
1
演讲提纲
1.A/B测试，效果评估的“金标准”
2.字节最佳实践，如何用A/B测试做好产品决策
3.浅谈实验驱动的产品迭代文化体系建设
4.体验优化之路的工具应用
2
嘉宾详情
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