4月26日，德国护肤品牌妮维雅（Nivea）和瑞士奢华护肤品牌 La Prairie（莱珀妮）的母公司、德国个人护理用品巨头 Beiersdorf （拜尔斯道夫）集团公布了2023年第一季度关键财务数据：销售额同比增长12%至24.81亿欧元，在有机基础上同比增长12.2%，妮维雅和药妆部门（ Derma ）表现出色，分别实现了18%和26.9%的增长。
Beiersdorf首席执行官 Vincent Warnery 表示：“Beiersdorf一季度表现出色。妮维雅的改造行动得到了回报——该品牌在所有地区都有所增长，3月份实际上是妮维雅历史上最好的一个月。妮维雅在欧洲和新兴市场强劲的两位数增长，以及药妆部门（ Derma ）大获成功，弥补了La Prairie因中国市场疫情而受到的负面影响。这清楚地表 …
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